Palmer & Rose is a full service Advertising, Marketing, PR, Web, Literature and exhibition agency with a very strong technical capability.
We work for both large international organisations and small independent companies - the major thing they have in common is a bright future!
Marketing is a much neglected art - which is a shame as it holds the potential for great success. Good publicity, good enquiries and increased sales flow from understanding the market and planning the best route forwards. Advertising, PR exhibitions and websites are the servant of marketing, not the master.
Press relations is universally considered to be the single most cost-effective way to reach most target audiences with a specific message. It does, however, demand an agency with creativity, flare and an in-depth understanding, especially in the business-to-business, engineering and scientific marketplaces.
Advertising is very profitible for most agencies - which is why it is so often their first port of call. It isn't with us.
Although it can be very effective, it has to be done properly, and as part of an overall campaign - starting with the target audience and messages. We believe in creativity - but is should be the last, not the first step.
Building a website has become easy. Building one that works is as hard as it ever was. Our technical expertise, creative flair and in-depth understanding of our clients' business means that we don't just build websites, we build websites that work hard and effectively. Having been involved in the web since its inception gives us the understanding to give our web-marketing campaigns real impact!
More money is wasted on exhibitions than almost any other aspect of marketing.
Our full exhibition service always starts with advice and recommendation on the best shows - and, unlike most agencies, if we don't think an exhibition is going to prove worthwhile, we say so! In fact our usual stance is don't go to any unless you can prove that they will be worthwhile.
Good exhibitions can be brilliant, but, sadly, this is rarely ever the case.
Designing and producing literature in the modern world isn't just a matter of creative ability - though we have more than enough of that to spare! It's more about understanding the audience, the product or service and the reasons why people make choices.
Newsletters and e-newsletters are a much under-rated marketing tool. Not only can they be used across diverse market areas, but they can also be used to both attract new clients and to expand sales within your existing client base (which is usually the single best way to increase revenues and profitability!).
Clients we have worked with.
To be blunt, most companies are weak when it comes to strategic thinking. Marketing is all too often thought of as a somewhat hazy leap of faith that someone "will do when they get round to it". Sadly some agencies think the same way.
And that's a pity as marketing is a wellspring from which success flows.
It's not that it's complicated; it's just that it demands a deep understanding of the long and medium term themes of the economy, the market's needs, fashions, trends and technologies. Plus, of course, the ability to think outside the box.
When these come together they provide a framework of strategic planning and tactical campaigns that take you forward. Few marketing companies provide this kind of insight. Many focus more on their short-term profit than your long-term success.
At Palmer & Rose we follow a different path and we plan to stay with you for the long run. Our approach is reasoned, planned and efficient. We understand engineering, technology and business. Yes there is a place for the typical agency tool of creativity, but it is as the servant of your plans, not the master.